CRM for the trades
The CRM that fills itself.
Built for electricians, plumbers, and HVAC. Holland answers your phone 24/7, every call and lead lands in your pipeline automatically, and the marketing runs itself. No data entry, no missed calls, no leads slipping through.
Or call us direct: (888) 972-1544
Your CRM — live
132
New Leads
41
Booked Jobs
$58K
Pipeline
24/7
Holland
Running on a phone, a notepad, and good luck?
Here’s where the jobs leak out — and what this fixes.
Missed calls are missed jobs
Every call that goes to voicemail after 5pm or while you're on a ladder is a job handed to the next guy who picked up. Most businesses take 42 hours to follow up with a new lead — answer in 5 minutes and you're 21x more likely to win it.
Leads scattered everywhere
Calls in your phone, forms in your email, texts on your cell, a stack of paper in the truck. No single list of who's hot, who's booked, and who never got called back.
Scheduling chaos
Estimates, service calls, and installs live in a different app than your leads — so double-bookings and no-shows slip through and nobody chases them.
Reviews left on the table
98% of people read reviews before they hire a trade — yet nobody on the crew has time to ask. Your best jobs never turn into the 5-star proof that wins the next ten.
Old customers forgotten
The customer you served two years ago needs you again and calls someone else — because nothing reminded them you exist. You already paid to win them once.
Paying for tools that don't talk
A CRM here, a texting app there, a review tool, a scheduler — separate logins, separate bills, none of them connected. Enterprise prices for a duct-taped stack.
The difference
Other CRMs are an empty box. This one does the work.
It fills itself
Holland, your AI receptionist, answers every call 24/7 — and the caller becomes a pipeline card automatically: name, number, what they need, all logged. No typing leads into a CRM at the end of the day. The CRM that does its own data entry.
It works the lead for you
The second a lead comes in — call, form, or text — it gets a text back within minutes and a polite follow-up until they book. Speed-to-lead, on autopilot, while you're under a sink.
It goes and gets the next one
Other CRMs just organize the customers you already have. This one runs the marketing too — reviews, win-backs, your Google profile, neighborhood campaigns — so the pipeline keeps filling without you.
Everything that fills your pipeline, in one place
Not bolt-ons you pay extra for — these run inside your CRM, sharing the same customers and the same pipeline.
24/7 AI Receptionist
Holland answers every call, qualifies the caller, books the job, and logs it — missed calls become booked work, even at 2 AM.
Speed-to-Lead text-back
Every new lead texted within minutes, then chased politely until they book. The fastest callback wins the job.
Reviews & Referrals
Review requests go out after every job; your 5-star customers get the referral ask. Your happiest customers become your cheapest leads.
Win-Back campaigns
Past and dormant customers get a re-activation sequence — the ones who already know and trust you.
Job-Site Spotlight
Your tech snaps a photo on site, AI writes the caption, and it posts to your Google profile — geotagged from the job. Climbs your 'near me' ranking.
Neighborhood Wins
Every job fires a ready-to-run campaign to the homes around it — postcard, ad copy, exact targeting. Door-knocking without the door.
Yard-Sign lead capture
A QR on every sign and truck decal turns your finished jobs into a 24/7 lead machine — a neighbor scans, asks for a quote, gets an instant text back.
Demand Radar
AI scans the web daily for people in your area asking who to call — the highest-intent lead there is — with a helpful reply drafted.
Local Profile manager
Your Google business profile stays fresh with weekly posts and photos, so you're the company that looks alive when neighbors search.
Affiliate program
Your own done-for-you referral program — partners and happy customers get a link and earn only when a job closes.
AI Ad Manager
Your ad budget watched daily — weak ads paused, winners scaled, every dollar accountable to booked jobs.
Why not just use a generic CRM?
| Feature | FDM CRM | Generic CRM | Field-service app |
|---|---|---|---|
| Built for the trades | ✓ | — | Partial |
| Fills itself from your phone (AI receptionist) | ✓ | — | — |
| Texts back every lead automatically | ✓ | Add-on | — |
| Runs your reviews & referrals | ✓ | Add-on | — |
| Runs your local marketing | ✓ | — | — |
| One flat price, everything included | ✓ | — | — |
Simple pricing
Three flat plans. Pick one and it runs itself.
No setup fees, cancel anytime. One extra booked job a month more than covers it.
Office
$149/mo
Never miss a lead.
- ✓CRM + pipeline
- ✓Speed-to-Lead text-back
- ✓Reviews & Referrals
- ✓Demand Radar
- ✓Yard-Sign lead capture
- ✓Import your customer list in minutes
Front Desk
$399/mo
+ Holland answers 24/7.
- ✓Everything in Office
- ✓24/7 AI Receptionist (Holland)
- ✓Booking & calendar
- ✓Win-Back campaigns
- ✓Job-Site Spotlight
- ✓Neighborhood Wins
Whole Shop
$799/mo
Your whole growth machine.
- ✓Everything in Front Desk
- ✓Local Profile (Google) manager
- ✓Affiliate program
- ✓AI Ad Manager
- ✓Priority support
🔒 Secure checkout by Stripe · Cancel anytime · No setup fees. Prefer to see it first? Talk to Holland or watch us build it free. Already a customer? Manage your plan in your dashboard.
Common questions
What makes this different from a normal CRM?▾
A normal CRM is an empty box you have to fill in by hand. This one fills itself: Holland, your AI receptionist, answers your phone 24/7 and turns every caller into a pipeline card automatically, then texts them back and follows up. It also runs the marketing — reviews, win-backs, your Google profile — so the pipeline keeps filling without you typing anything.
How much does it cost?▾
Three flat monthly plans, no setup fees, cancel anytime: Office at $149/mo (CRM plus lead capture, follow-up, and reviews), Front Desk at $399/mo (adds Holland, your 24/7 AI receptionist, booking, win-backs, and job-site marketing), and Whole Shop at $799/mo (everything — full local marketing, your Google profile, affiliate program, and AI ad management).
Is it built for my trade?▾
Yes — it's built for home-services trades like electricians, plumbers, and HVAC. The pipeline, the booking, and the marketing are all set up around how a trades business actually runs: estimates, service calls, installs, and repeat customers.
Can I bring my existing customers over?▾
Yes. Import your customer list from a spreadsheet or your old system in minutes — it maps the columns, removes duplicates, and your whole book is in the pipeline ready to work.
Does Holland really answer the phone?▾
Yes. You can have a live conversation with her right now in your browser — no signup. She answers around the clock, qualifies the caller, and books the job straight onto your calendar, so calls that used to hit voicemail turn into booked work.
Will it help people find me on Google and ChatGPT?▾
Yes. The local profile manager and content tools produce the fresh pages and posts that get your business named when neighbors search Google or ask ChatGPT for a local company in your trade.
Stop losing jobs to voicemail. Let Holland answer.
Have a real conversation with Holland right now, free, in your browser — then see your whole pipeline fill itself.